We research data.
Knowing the nature of your target audience permits us to fully understand and provide for their needs, expectations, attitudes, nature, and culture. We only acquire the information we can use and segment upon to gain an insight into buyer behaviour.
Based on your objectives and strategy, it is essential that an email is cohesive, compelling and coercive for the reader.
Emails are designed and structured to trigger clicks and drive traffic to your landing page. The user experience is considered to offer a consistent campaign which leads to conversions and sales.
We use rich media, and assure our email campaign is the best in its class. We run tests and our method drives results. We are committed to delivering segmented emails to those who want them, at the right time.
We measure & interpret
We are continually focused on delivering results through our email marketing solutions. We use metrics from each campaign and analyse findings to interpret user behaviour. Thus guaranteeing a higher open rate and click through ratio.
We advise what is working, what needs improving and what needs to be abandoned.
We issue recommendations for strategies going forward.