Squirrel by Caffco

This was an interesting and exciting project we enjoyed working on. It involved branding, storyboards, and video work.

Challenge: To convey clearly how the sales and dispatch software works in action to its stakeholders and to explain in an entertaining video. No name existed for the product at the time. The brand name was also decided after a brainstorming session. The software was named ‘Squirrel’ to depict collecting and gathering.

Result: The video indicates clearly how the software works showing all aspects of its usage. The text overlay explains how it is used, and the upbeat music and novel name keep the audience engaged.

Caffco display their video on their website www.caffco.ie, email and events.