Retail Achievement


Retail Excellence has great taste in choosing T-R-M as its top 30 stores. Efitz Marketing is so proud and delighted to have been part of this journey and shares in its success. T-R-M is an amazing clothes store offering high-quality brands and includes Blackfriars Coffeeshop and Raf’s Barber Shop instore. The multifaceted marketing strategies comprised of digital and traditional methods including;

  • Consulting and strategic direction
  • Social setup and social media management.
  • Content strategy
  • Video creation
  • Email campaigns with latest news, videos, and images.
  • Event management. with grand launch night of the store which invited local business, the mayor, sports stars, and local media. Beat FM interviewed the owner with regards the business history and new roots, and Waterford Hospice was the associated charity for the fundraiser and auction.
  • Public Relations including timely pre and post PR releases, sponsorship of the Waterford FC Mascot, and partnership with charity Waterford Hospice.

Delighted that T-R-M was associated and supported Waterford FC, especially since they are now the SSE Airtricity League First Division Champions.

All of these marketing strategies were included and highlighted in the Retail Excellence submission that Efitz Marketing prepared. Every unique, differentiating benefit was included to set the business apart. These were added under the five prescribed themes contained in ten pillars of Retail Excellence as per illustration below.

Next stop for T-R-M is to be visited by Echochamber over the course of the week Monday 2nd October to Friday 6th October. The visit will be unannounced- Fingers crossed. There will be a big presentation in The Maldron Hotel, Killarney on the 11th of November for the top 30 which promises to be a great night of celebration and further opportunity.

Now, how can we help your business?. Get in touch with Efitz Marketing today.